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You have the life experience to know how to run your new business, but the best practices for marketing continue to change. Digital technology now has a crucial role in any company's growth efforts. In addition, there are seemingly endless options av...
You wear a remarkable number of hats as a small business owner, so many that it’s hard to keep track of what needs to get done on a regular basis in all areas of your business. You understand that you must have measurable goals to see progress bu...
How can a small business with limited time and budget know when a marketing trend is the real deal they should invest in? As a small business ourselves, we understand the struggle… This is why we put together a 6 step process to discover which market...
Whenever you invest in a tool, what influences your decision? If it's popular among your peers? Or if it's the perfect fit for your business? That's the question you need to ask when you invest in all-in-one platforms like Wavoto and Clickfunnels. M...
Think back to a time when you were on someone’s website… Did you click somewhere to read more? Did you press a button to buy now? Maybe you signed up for an online event? All of these are examples of a call to action (CTA). And since you actually p...
What if I told you that you don’t need a traditional website to succeed? You don’t need to write dozens of pages of content or buy multiple tools and plug-ins to have an “online presence.” All you need is a simple, one-page microsite. For the past ...
Every relationship with your customer starts somewhere. For some businesses, they may reach new customers on social media, others may get new customers through online advertising, while other companies may use more traditional strategies to get new c...
What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it? I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Wh...
Welcome to one of the biggest debates in the digital marketing world: Offering free courses and services… is it a good idea or a bad one? Before we dive in and give you our opinion… What do you think? Is giving away free stuff the right move for ...
New Year, New Side Hustle?! If you’ve been thinking about starting a side hustle or even taking your business online this year… Then you may be wondering, "Where Do I Start With Digital Marketing?” Digital Marketing is also known as online marketi...
You come to the end of the year and everything is about "what will I do next year"...but in order to move forward you need to take a look back. It doesn't feel like it should make sense that in order to move forward you need to review your previous ...
The New Year is right around the corner, which means it's time to start planning for 2022. Why? Because planning your year in advance is key to reaching your goals. So what’s the best way to set and reach your goals? Well, since what works for on...
You’ve heard jargon before… Maybe it was the time you walked into the doctor’s office and you were told words and technical phrases about your body that made absolutely no sense to you. Or maybe it was in a meeting at work and your boss said a term...
You only have one link on your Instagram account, so you have to make it count. While you may be thinking it’s easy enough to just switch out your link in your Instagram bio, consider this… What happens when someone new finds your Instagram page? W...
Let’s face it, the holiday season is busy. Whether you’re spending time with family, traveling, or just taking a break from your business… Your work-life balance is tough to manage during the holiday travel season. Even though it’s worth it, it al...
We can all agree that 2020 and 2021 were truly something else. But - there is some good that came out of it. More businesses have shifted their operations online, providing more employment opportunities… Allowing communication to be more efficient a...
Can you remember back to the last time you went to a car dealership? What was that experience like for you? Chances are—it was an unenjoyable one. In fact, this survey states that “87% of American adults dislike something about the process of pu...
In October 2021, Facebook and Instagram shut down for hours. It created a panic for businesses, solopreneurs, and influencers running their businesses solely on those platforms. Did you feel the intense stress of that day? According to NPR , “Many b...
The holiday season officially kicks off with Black Friday and Cyber Monday! So let me ask you, are you prepared? It’s never too early to start planning your holiday marketing campaigns. Why? Because Black Friday can make a huge impact on your busine...
Technology is transforming new and old industries at an alarming pace. These innovations create opportunities for businesses and individuals to develop enterprises that were unheard of even five years ago. As more people are getting tech skills, thes...
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